I recently had the opportunity to attend The Gazelle’s Scaling Up Growth Summit in St. Louis. There were many talented presenters who gave a variety of perspectives and seminal ideas for growth-oriented teams in today’s fast-paced world. Several of the presenters are listed below (in no particular order) if you’d like to check them out. I have provided links to their recent books where available.
Keith Alper – “Like to Love” comes out in January. Keith focused on developing experiences that evolve through your messages with your core customer through multiple marketing / information venues.
Ryan Holiday – “Perennials Seller: The Art of Making and Marketing Work that Lasts”. Media Strategist who is a modern-day Joseph Campbell focused on the wisdom of the ages to show the path to one’s future. His insights promote marketing messages that stay fresh and pertinent as one continues to grow.
Steve Wunker – “Jobs to be Done”. Writes about the emotional connection of decision making process, and WHY people buy what they do to solve a problem they have.
Josh Bernoff – “Writing Without Bullshit”. Lead us through multiple examples on ineffective communications styles and a structure to consider when writing with a focused approach to effective messaging.
Michael Elliot, CEO of The Hammer and Nail Salon Group gave a riveting 90 minute talk on his path to success after multiple situational disruptions in his personal and professional life. The theme was around one phase about living your life “Do you want to be WHO you are, or Do you want to be who you want to be”?
Bob Chapman – “Everybody Matters: The Extraordinary Power of Caring for Your People”. He provided the insight that 75% of the workforce is disengaged and 7 out of 8 companies don’t care about their disengaged workers. To grow as a company, addressing where the disconnection is the first step in correcting the issue.
Bob Glazer – “Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. His very interesting question to the audience was “where is your business paying for something and you don’t have an idea of what you are paying for?” which lead our discussion to look at choke points in our growth strategy that may cause blockages.
Sam Zell – “Am I being too Subtle?”. Was an interview between Verne Harnish and Sam Zell on his multiple learning opportunities provided new possibilities to a satisfying future.
Gregg Thompson – “The Master Coach”. Shared the three dimensions of coaching “Character. Connection and Conversation” that provide innovative thinking and outcomes based on explore multiple possibilities. Great leadership starts with inquisitive interaction.
Deb Gabor – “Branding is Sex: Get Your Customers Laid and Sell the Hell out of Anything”. Shared the ideas of one’s brand strategic foundation being equal to sex methodology. By bonding emotionally with the customers perspective, you gain a clearer path to help them produce the outcomes their dream of achieving.
The next Gazelles Scaling Up Leadership Summit will be on May 22-23, 2018 in New Orleans. More will be published soon at www.gazelles.com. If you are looking at expanding your leadership reach, the May summit will be focused on Leadership.