Using easy to understand Operational Themes to guide your company is a great way to keep your vision at the forefront. Concise words or phrases can be used to help employees work both independently and interactively and can be empowering and unifying.
In a recent client conversation, the business owner remarked that they had laid out three themes for everyone in his 100+ person firm. They then identified these themes with three words that fully encapsulated the firm’s values and involved everyone.
As our discussion broadened, I kept on coming back to those three words this owner had placed in everyone’s focus, and how they used them as a foundation to ensure everyone was working to the same goals. In following this concept, the ultimate intent of the words was to serve as a reminder of what the owner had laid out as important and priority. What this did not do was lay out a word for word, step by step road map of “this is exactly how we do it.” Instead, it laid out what was expected and how the business desired to be perceived, and left much of the process and creativity on how to achieve in the hands of the employee, with only minimal direct interaction required by the owner. For the teams and for individual employees, this felt empowering and inclusive and kept them concentrating on doing the right things right — consistently. For the owner, this allowed him to build trust with his staff and allowed more time to focus on the future.
Operational Themes don’t have to be lengthy. Just repeatable, simple, and easy to understand without misinterpretation.
What are three words or phrases that could create a lasting impact in your organization?
Terry Schaefer offers a complimentary 30 minute call where you can explore how to grow your business past your own expectations.